Brazil and Latin America
Strategic Qualitative Research Partner
Who we are Focusquali is a boutique qualitative research consultancy specialized in supporting strategic decision-making in complex and high-impact contexts. We work with organizations that need more than data collection. They need interpretation, contextual understanding and responsible qualitative judgment to guide real decisions. We operate at the intersection of qualitative research, strategy and leadership, with strong expertise in culturally sensitive, politically charged and high-risk environments.
What we do
We design and lead qualitative research projects focused on strategic relevance and interpretative depth. Our work includes senior moderation, in-depth interviews, qualitative analysis and advisory support for leadership teams. Alongside consulting, Focusquali has a strong presence in executive education, training researchers and decision-makers in advanced qualitative methods and strategic interpretation. Our focus is not volume or automation, but clarity, rigor and accountability in qualitative insight.
How we partner with global research firms
We design and lead qualitative research projects focused on strategic relevance and interpretative depth. Our work includes senior moderation, in-depth interviews, qualitative analysis and advisory support for leadership teams. Alongside consulting, Focusquali has a strong presence in executive education, training researchers and decision-makers in advanced qualitative research methods and strategic interpretation. Our focus is not volume or automation, but clarity, rigor and accountability in qualitative insight.
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Founder & Director, Focusquali
Raquel Torres
Is a senior qualitative research consultant with over 18 years of experience supporting strategic decision-making through qualitative research. She has conducted more than 2,000 hours of focus groups and in-depth interviews across public and private sectors in Brazil and internationally. She is a contributor to ESOMAR’s Research World and a Lecturer for the Brazilian Association of Research Companies (ABEP), with strong experience in executive education and researcher training. Her work focuses on qualitative interpretation in complex, culturally sensitive and high-impact contexts.
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